As explained to KJR radio in Seattle, and lovingly transcribed by Sports Radio Interviews:
"I’m a big Blake Griffin fan, but that dunk at the contest might’ve been the weakest dunk in the dunk contest that I’ve seen in a long time. I love the choir and all that stuff was great, but you at least gotta jump over the car though right? He swung over the car and landed on the hood of the car. I think he should at least be able to jump over the front of the car."
You have to admit, Shawn isn’t wrong here.
Sure, Kemp betrayed his talent and ate his way out of the NBA. And sure, petulant behavior of his possibly cost both the SuperSonics and Trail Blazers championship-level contenders back in his time with the team. But Blake’s final dunk? It was a pretty big "meh," despite the spectacle of Griffin wheeling the car out.
And what of the car’s manufacturers?
According to CNBC’s Darren Rovell, polling numbers regarding Kia’s Optima sedan have gone through the roof:
The product placement is already bearing fruit. It’s not known how many cars Griffin’s jump actually helped sell, but Edmunds.com, an online resource for automotive information, says car buyers said they were 20 percent more likely to consider a Kia brand car on Sunday, the day after the dunk, compared to an average Sunday. They were twice as likely (104 percent) to consider buying an Optima, the specific model that Griffin dunked over.
"Whether product placement is successful or not all depends on the context," said Karl Brauer, senior analyst for Edmunds.com. "When I heard about and saw the Kia Optima placement, I knew it was brilliant.
Brauer said that since Griffin didn’t do much with the car, it was more natural and therefore more effective.
Well, of course. What else are you going to do with a Kia?
Zings aside, the Optima is a pretty good buy (and so is the Sorrento), and Kia has made some interesting strides over the last few years. I can’t imagine being the sort of person that would buy a car because a basketball player you liked dunked over it, but I’m also the same guy that is two years removed from buying an $800 Dodge Stratus because I never tired of the Will Ferrell sketch from "Saturday Night Live" that referenced that MOPAR-powered beauty so much.
Coming on the heels of Michael Scrivner’s shot at Griffin from Tuesday, can’t we just let Blake dunk over a car in peace?
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